Tri Shop Santa Cruz is committed to being the best specialty triathlon and stand up paddle retail business throughout the Central California coast.

Partnering with our clients to achieve their athletic and performance goals by providing superb and technically advanced equipment and information, creating a collaborative environment in which athletes of all abilities can share their experiences from triathlons, SUP and other sports.

Our friendly, knowledgeable and professional staff will inspire, educate and guide customers to answers and solutions that enable them to excel and enjoy being part of a community of triathletes and stand up paddlers!